CORPORATE RESPONSIBILITY
Corporate responsibility helps to shape all we do at Mediaman.
At the heart of our overall business strategy, as well as our approach to communities and the environment, is our core purpose: ‘to create value for customers to earn their lifetime loyalty’.
Everything we do is rooted in two key values:
- • No-one tries harder for customers
- • Treat people how we like to be treated
Our core purpose and values are the foundation for the management tool which drives our day-to-day approach and prioritises the key issues for the business. This is called our Steering Wheel, and consists of five segments: Community, Operations, People, Finance and Customer.
‘Community’ is our term for what others call ‘corporate responsibility’ or ‘sustainability’. For us, this means acting responsibly in the communities in which we operate, and fulfilling our commitments, or Community Promises. Thanks to the Steering Wheel, looking after communities is not a specialist function at Mediaman – it is part of everyone’s job.